Scent marketing: communicating with scent
What do you notice when you step into an office? You probably notice if it’s clean or messy. You may also notice the smell. Scents can leave lasting impressions on visitors and employees, so make sure your business is filled with pleasant scents rather than offensive odors. At Matraxx we can offer a scent maintenance package to ensure that your property’s smell isn’t offending anyone. We customize our scent maintenance program to your operational needs. It may include:
- Carpet fresheners
- Restroom deodorizers
- Air fresheners
- Lobby/vestibule fresh introduction
- Common area sprayers
The sense of smell is the strongest and most primal of all our senses. It protects us from drinking milk that’s turned sour and alerts us to the presence of natural gas. It vividly reminds us of moments – good or bad – we first experienced decades ago. It is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall. Scent is processed by the limbic system in our brain which is responsible for memory and emotion processes.
In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, the beach or a meadow. These associations help to create an environment in which we feel comfortable, “at home”. In a consumer setting this impacts our decision to stay longer and consume more.
Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services. These experiences allow customers to develop deeper memories and emotional connections with the brand and promote sales and loyalty.
Matraxx Services NV, is a leader in scent marketing and maintenance. You can request your unique fragrance for your space which will be only unique to your space. It’s a great branding and marketing tool specially if you have a lot of customers walking into your space. Customers will identify immediately with the fragrance when they visit different locations as you will have a branded scent/fragrance for your company/brand in all locations.
This is not only for businesses, but also for homes. If you want to wake up fresh, or are having guests and want to leave a fresh feeling, now our scent maintenance systems makes it easier than ever.
Business or individual, we help you to manage your scent/fragrance in your living space. Our scent boxes are placed with your unique scent and programmed to spray at specific times and intervals. Our scent maintenance team will come and refill them periodically so you don’t have to worry and can enjoy a better quality of life.